McDonalds - Nuggies

Macca’s honored the iconic boot-shaped Chicken McNugget as the ultimate dipping champion with a special promotion to keep Aussies warm.

For a limited time, McDonald's Chicken McNugget packaging featured a unique QR code that directed customers to the Macca’s Boot Pursuit campaign page. There, they could find contest details and learn more about the legendary boot-shaped nugget.

The challenge was simple: spot the coveted boot-shaped nugget, scan it, and get a chance to win a pair of Chicken McNuggets-inspired Uggs, aptly named "Nuggies." Using advanced AI, the scanner recognized different nugget shapes—but only the iconic boot-shaped one unlocked the chance to claim these cosy prizes.